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TEARING DOWN RIGID STRUCTURES TO BUILD SOMETHING NEW. TAKING THE OVERLOOKED AND THE MUNDANE, REWORKING THEM INTO ABSTRACTION—A BALANCE OF CRAFTSMANSHIP, CHAOS, AND REBELLION, ROOTED IN REAL LIFE.
AN EXPERIMENT IN DESIGN AND DISRUPTION, THE BRAND RECONSTITUTES THE EVERYDAY INTO A NEW LANGUAGE. INSPIRED BY SYSTEMS—VISIBLE AND INVISIBLE—IT DEFIES RIGIDITY WITH UNEXPECTED DESIGN SOLUTIONS.
GARMENTS ARE CRAFTED WITH PRECISION BUT MADE TO BE LIVED IN, BROKEN IN, AND REDEFINED. EACH PIECE CHALLENGES CONVENTION, REMIXING THE FAMILIAR INTO UNEXPECTED, UNCOMFORTABLE CONTEXTS.
IT DOESN’T SEEK APPROVAL OR FIT IN—IT CUTS THROUGH THE VISUAL NOISE AND REWIRES THE NARRATIVE, UNAPOLOGETICALLY.